Always Worth Remembering the lay of the land....
Worldwide Mobile Device Sales to End Users in Q2 2010 (thousands of units)
Company | '10 Units | 10 Mkt Share | '09 Units | '09 Mkt Share |
Nokia | 111,473.8 | 34.2 | 105,413.4 | 36.8 |
Samsung | 65,328.2 | 20.1 | 55,430.1 | 19.3 |
LG | 29,366.7 | 9.0 | 30,497.0 | 10.7 |
RIM | 11,228.8 | 3.4 | 7,678.9 | 2.7 |
Sony Ericsson | 11,008.5 | 3.4 | 13,574.3 | 4.7 |
Motorola | 9,109.4 | 2.8 | 15,947.8 | 5.6 |
Apple | 8,743.0 | 2.7 | 5,434.7 | 1.9 |
HTC | 5,908.8 | 1.8 | 2,471.0 | 0.9 |
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That said, we got an email from the head of QA at Samsung a week or so ago to personally apologise for the mess they'd made of this. That's a pretty astounding move for a Korean company and you can bet that people lost their jobs because that had to go out.
I'm putting even odds on Nokia sorting this out at the moment. We're seeing them doing the right stuff, the question is if they manage to get the marketing right.
The challenge is more that people believe that the only Smartphone in the world is the iPhone and that's purely Apple's marketing machine and the Reality Distortion Field in action. I had an argument the other weekend with somebody who was so certain that the iPhone was the #1 Phone in the world by sales now that they refused to believe any other data. They also believed that the most important feature was the screen resolution...
It's an interesting psychological effect.
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